Cannabis business Caliva has brand new brand that is chief: Jay-Z

The menu of well-known a-listers developing in the great outdoors about their love for cannabis simply keeps on growing! Therefore the latest anyone to join the cannabis company bandwagon isn’t any less than Jay-Z.

The billionaire rapper, producer, philanthropist, and business owner — named Shawn Carter in true to life — comes into the quickly growing cannabis industry formally as main brand name strategist for California-based cannabis business Caliva.

Started in 2015 in San Jose, the independently owned Caliva announced that Jay-Z had entered a long-lasting partnership with them. In line with the Company, Beyonce’s husband shall be emphasizing outreach programs as well as on the imaginative direction of Caliva.

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The company said that a key component of the rapper’s in its statement part is social justice. Read more